Now, if you are here reading this article, you probably already own an electric vehicle or are planning to own one. But it doesn’t just end with buying one, you need to deal with the charging hassle of the vehicle, be it a stylish electric scooter or a heavy electric car. For this, EV stations equipped with modern features have been set up in various cities. If you’re also on the hunt to find electric vehicle charging stations then this article is the best guide for you.

How To Choose An EV Charging Station?

Before knowing on how to find Electric Vehicle Charging Stations, you must determine what sort of electric charger you want and the level of charging you require at the time. Charging of an Electric Vehicle is most explicitly determined by three important factors that are – the type of battery the automobile is using, the amount of electricity generated at the charging station, and the input charging capacity of that particular vehicle.

Other than the above-given factors, weather conditions also play a role in the charging of an EV. Batteries tend to work best in warm temperatures rather than in cold or extremely warm conditions. With the growing acceptance of electric vehicles, EV users must locate simple and accessible charging facilities. Different technological improvements have made it easier than ever to locate charging outlets all over the world. The most accessible way of charging an EV is at home. But the problem arises when you are away from home, and run out of charge. Don’t worry in that case, we’ve got you covered with all the possible ways to locate a charging outlet.

Also Read: Accelerating Electric Vehicle Adoption With ISO 15118 Charging Protocols

How You Can Easily Find EV Charging Stations In India?

Electric vehicles (EVs) are making significant strides in India, transforming the automobile industry by offering eco-friendly and cost-effective alternatives to traditional gasoline-powered cars. As EV adoption continues to gain momentum, the need for an accessible and widespread charging infrastructure becomes paramount. Here, we’ll delve into easy and practical strategies for finding the EV charging stations in India, ensuring a confident, smooth and hassle-free EV driving experience.

Contact Your Circle

Sometimes, the most valuable guidance comes from friends who have already journeyed down this eco-friendly path. They can provide firsthand experiences, suggest trustworthy charging spots, and offer helpful tips to enhance your EV adventure. They can tell you the exact locations for efficient charging of the vehicles. So, if any of your known people do own an EV vehicle you can ask them if they know about an EV Station nearby.

Use Google Maps To Locate Charging Outlets

GPS navigation systems have nowadays made it easy to locate charging stations. EV charging station trackers are easily available in popular mapping apps like Google Maps. You just have to input the destination and select an EV charging outlet as a waypoint and the app will smoothly lead you there. But sometimes these apps have insufficient or outdated information, in that case, using specially designed third party applications for locating charging stations is better. The most popular mobile apps are EV Plugs, ChargeGrid, Tata Power EZ Charge and a few more. Below, we have discussed three major EV charging stations and their key features in a detailed manner.

EV Plugs

In the landscape of electric vehicles (EVs) in India, EV Plugs emerges as a groundbreaking force, recognized as one of the nation’s largest charging network aggregators. With a network spanning over a thousand charging points nationwide, this app stands out as a game-changer for EV enthusiasts. What distinguishes EV Plugs is its comprehensive database, encompassing charging points from prominent operators like Tata Power, Magenta, and EESL. As India makes significant strides in the realm of electric mobility, platforms like EV Plugs play a vital role in facilitating this transition. By granting access to a multitude of charging points and ensuring compatibility, EV Plugs empowers EV owners and contributes to the nation’s pursuit of a green and sustainable future.

Key Features

• One of the standout features of the EV Plugs app is its vehicle compatibility function. Users can specify their electric vehicle model, and the app swiftly presents a list of nearby charging points compatible with their chosen vehicle.
• EV Plugs boasts a vast network of over a thousand charging points, making it one of India’s largest charging network aggregators, ensuring convenient access to charging infrastructure.
• Users can access real-time information about the availability and status of charging stations, helping them plan their journeys effectively.
• The app may assist in planning routes by showing charging stations along the way and estimating charging times, making long journeys more manageable for EV owners.

Also Read: Fascinating Technology: World’s Top 5 Electric Convertible Cars

Tata Power EZ Charge

Tata Power EZ Charge, as the name aptly suggests, provides convenient access to the network of EV charging points meticulously managed by Tata Power, a prominent name in India’s energy sector. This user-friendly app serves as a one-stop solution for EV owners, offering a wealth of information and practical features. For users with multiple electric vehicles, the Tata Power EZ Charge app allows all their EVs to be conveniently listed within the app, streamlining the management of multiple vehicles. It’s important to note that Tata Power EZ Charge primarily caters to electric cars, aligning with the growing popularity of electric four-wheelers in India. With its focus on enhancing the electric car charging experience, the app plays a crucial role in promoting sustainable and eco-friendly transportation, furthering India’s EV revolution.

Key Features

• Users can view detailed information about each charging point, including the type of connector available and the real-time status of the charging point.
• It offers the convenience of reserving a charging slot for a specific period, making it easier to plan and manage your EV charging.
• Tata Power EZ Charge supports various payment methods, allowing users to settle their charging expenses according to their preference.
• Users with multiple electric vehicles can list all their EVs within the app, simplifying the management of multiple vehicles and their charging needs.
• The app is primarily designed for electric cars, aligning with the increasing popularity of four-wheel electric vehicles in India.

ChargeGrid

ChargeGrid is a pioneering mobile application designed to cater to the evolving electric vehicle (EV) landscape in India. It stands out as a comprehensive solution, ensuring that EV owners have easy access to a convenient and expansive charging infrastructure. ChargeGrid boasts an extensive network of EV charging stations, consistently expanding to meet the growing demand. It collaborates with various charging operators, ensuring that users have a plethora of options when it comes to charging their EVs. In India’s transition towards sustainable and eco-friendly transportation, ChargeGrid plays a pivotal role by simplifying the EV charging process and elevating the overall EV ownership experience.

Key Features

• ChargeGrid provides access to a vast and continually growing network of EV charging stations, collaborating with various operators to ensure users have a multitude of charging options.
• The app offers real-time updates on the status and availability of charging stations, allowing users to plan their journeys efficiently.
• When using ChargeGrid you can easily have a look at the EV Stations in Map mode or list mode.
• Multiple cashless payment methods are supported, offering users the flexibility to settle their charging expenses using their preferred payment mode, be it digital wallets or credit cards.
• ChargeGrid offers 24*7 customer support to it’s users for smoother assistance and service availability.

Also Read: Honda Electric Scooter Price Details, Specifications & Features

Are Shopping Malls New Hub For EV Stations?

Implementation of EV charging stations in Indian shopping malls is a promising initiative with the potential to drive the adoption of electric vehicles (EVs) and promote a more sustainable future. By strategically placing EV charging stations in shopping malls, EV owners can conveniently blend their shopping trips with the need for charging. This offers a compelling incentive for individuals to embrace EVs, knowing they can seamlessly charge their vehicles while enjoying their shopping experience. Shopping malls that offer charging facilities have the opportunity to tap into a new customer segment – EV owners. This not only boosts foot traffic but can also translate into increased business for the mall’s retailers, creating a mutually beneficial scenario. Close cooperation among stakeholders and government support are essential for the success of these initiatives.

Conclusion

The surge in electric vehicle (EV) adoption within India marks a significant stride toward a more sustainable future in the automotive sector. With an ever-expanding array of EV options, these eco-friendly vehicles are reshaping the nation’s transportation landscape. Accessing charging stations, an integral facet of EV ownership, has been greatly facilitated by cutting-edge technology and the emergence of user-friendly apps such as EV Plugs, Tata Power EZ Charge, and ChargeGrid. These applications empower EV owners to traverse the country’s roads with confidence and ease. Furthermore, the integration of charging stations within shopping malls not only enhances convenience but also propels the cause of green mobility. As India’s EV revolution gains momentum, these collective efforts are indispensable in steering the nation towards a sustainable and eco-friendly transportation ecosystem.

Frequently Asked Questions(FAQs)

Q) Does India have enough EV charging stations?

Ans: India has made significant strides in its electric vehicle (EV) infrastructure with 5,254 operational public charging stations. However, to achieve its ambitious 2030 goals, the country needs to scale up its efforts and establish a total of 46,397 charging stations.

Q) Can I charge my electric vehicle every day?

Ans: Charge your EV whenever required. Regular excessive charging causes natural deterioration of the lifespan of the battery as a result of the number of charging cycles. So, do not charge your EV unless needed.

For any company to thrive and adapt to the changing business needs, it must have either the first mover advantage or the fast mover advantage. Tata Motors seems to choose the former and let’s look in the subsequent sections at how they assume the role of first mover in an ever-changing segment of automobiles.

What First Mover Advantage Means?

The “first mover advantage” is a strategic principle in business that underscores the benefits a pioneering entity gains by being the initial entrant into a new market segment or the introducer of an innovative product or service. Some of the advantages of beating your competitors in the market by being the first mover are:

• Market Leadership: Being the first in the market can help a company establish itself as a leader and gain a significant market share before competitors even enter.
• Brand Recognition: The first mover tends to get more attention and media coverage, helping it build strong brand recognition and customer loyalty.
• Technological Edge: First movers often have more time to perfect their technology or product, giving them a technological edge over competitors.
• Customer Loyalty: Customers who adopt the product or service early on might develop strong loyalty to the brand, making it harder for competitors to win them over.

Also Read: Everything You Need To Know About Tesla Evolution In India

Perks Offered For Being First Movers Of Tata Motors

Tata Motors has demonstrated a notable first-mover advantage in the context of electric vehicles (EVs) within the Indian automotive industry. As one of the initial automotive manufacturers to embrace and invest in EV technology, Tata Motors has positioned itself as a pioneering force in the transition towards sustainable and eco-friendly mobility solutions. With many Tata EV models like the Nexon EV, Tiago EV, and Tigor EV, Tata Motors has long been at the forefront of the EV revolution in the passenger vehicle space. Some of the benefits that Tata Motors enjoys due to its first-mover advantage are listed below in a detailed manner.

• Market Leadership: Tata Motors early foray into the EV market has allowed it to establish itself as a frontrunner in the electric mobility segment within India. Its proactive approach enabled it to gain a significant share of the nascent EV market and shape consumer perceptions regarding electric vehicles.
• Technological Innovation: Being an early adopter of EV technology, Tata Motors has had the opportunity to invest in research and development, honing its expertise in electric drivetrains, battery technology, and related infrastructure. This technological leadership has positioned Tata Motors as a key innovator in the EV space.
• Brand Identity: Tata Motors early commitment to sustainable mobility aligns well with the growing environmental consciousness among consumers. This has allowed the company to cultivate a distinct brand identity associated with innovation, eco-friendliness, and forward-thinking.
• Infrastructure Collaboration: Tata Motors early involvement in the EV market enabled it to forge partnerships and collaborations with stakeholders in the charging infrastructure ecosystem. These collaborations, ranging from charging station providers to government entities, have helped create a conducive environment for EV adoption.
• Policy Influence: As a first mover, Tata Motors has actively contributed to formulating policies and regulations about EVs. Its experience and insights have been instrumental in shaping the regulatory framework for the EV sector in India.

What Kind Of Difficulties Tata Motors Faced As First Movers?

While it may seem that any company that manages to be the first mover would get the upper hand in the market, history has told us that even the last mover can be the market leader, too. Reliance Jio is a shining example that even the last mover can counteract the first mover’s advantage because first movers face many challenges. As the market matures, strategies to overcome the market-specific challenges become common knowledge, but a first mover doesn’t have that luxury. It has to start creating strategies from scratch, and Tata Motors is no different. Some of the challenges that it had to face have been listed below.

• Infrastructure Development: Being an early entrant in the EV space requires addressing challenges related to charging infrastructure, range anxiety, and battery technology. Tata Motors has had to navigate these challenges while also playing a role in fostering infrastructure growth.
• Consumer Adoption: Convincing consumers to adopt EVs involves dispelling myths and misconceptions while emphasizing the benefits of electric mobility. Tata Motors has been at the forefront of consumer education and awareness campaigns to drive EV adoption.
• Competitive Landscape: As the EV market evolves, competition intensifies with the entry of new players. Tata Motors must continually innovate and refine its EV offerings to maintain leadership.

Available Prospects for Tata Motors in Indian market

Tata Motors, moving ahead, will be able to garner immense opportunities by being the First Mover in the EV space; some of the prospects that lay in place for Tata Motors are listed below.

• EV Penetration: With a strong foothold in the EV sector, Tata Motors is poised to cash in on the growing demand for EVs in India. As the government’s push for cleaner transportation gains momentum, Tata Motors can leverage its existing EV expertise to introduce technologically advanced and affordable electric vehicles.
• Global Expansion: Tata Motors early experience in the EV sector positions it to explore international markets for its electric vehicles. Leveraging its reputation as a first mover and its track record of innovation, the company can expand its EV offerings beyond India’s borders.
• Partnerships and Collaborations: Collaborating with global technology partners, energy companies, and charging infrastructure providers can accelerate Tata Motors advancements in the EV domain. Such partnerships can result in cutting-edge solutions and a broader market presence.
• Sustainable Mobility Ecosystem: Tata Motors has the potential to play a pivotal role in shaping a comprehensive sustainable mobility ecosystem. This ecosystem might include EVs, charging infrastructure, energy storage solutions, and smart grid integration, contributing to a cleaner and more efficient transportation landscape.
• Consumer Adoption: As consumer awareness and acceptance of EVs increase, Tata Motors early efforts in consumer education can pay off with higher adoption rates. The company’s commitment to affordability, range, and performance could make its EVs attractive to many customers.
• Policy Advocacy: As a first mover, Tata Motors can continue to play an important role in advocating for favorable policies and incentives that promote EV adoption and infrastructure development. This advocacy can shape regulatory frameworks and support the overall growth of  EV market.
• Resilience to Competition: Tata Motors first mover advantage provides a level of resilience against competition. While new players may enter the market, Tata Motors established brand, product range, and customer loyalty can act as barriers to entry for competitors.

Also Read: Fascinating Technology: World’s Top 5 Electric Convertible Cars

Conclusion

To wrap things up, Tata Motor’s immense will to innovate and enter the EV market in the passenger vehicle market will reap tremendous benefits in the long run. The company’s early entry into these domains has given it a series of strategic advantages that continue reverberating through its present endeavors and prospects. Such a commanding position will enable Tata Motors to get a big chunk of market share in the EV space and establish its products as synonymous with these segments but also set benchmarks that competitors aspired to match. This market leadership has, in turn, served as a foundation for growth and strategic diversification.

Frequently Asked Questions (FAQs)

Q) Is Tata Motors only focused on producing electric vehicles?

Ans: While Tata Motors is a leader in the electric vehicle sector, it offers a diverse range of vehicles, including traditional internal combustion engine vehicles, commercial vehicles, and passenger cars, catering to various market segments and consumer preferences.

Q) Does Tata Motors have a global presence beyond India?

Ans: Tata Motors has a global footprint with operations and presence in various international markets. The company’s vehicles are exported to numerous countries, and it actively explores opportunities.

Rolls-Royce has earned its prestigious place in the automobile industry with a long history and a variety of famous models that have won the hearts of affluent customers all over the world. From 1904, when it was founded by Charles Rolls and Henry Royce, it quickly became known for its luxurious and high-performance cars. Some of the most famous Rolls-Royce models include the Silver Ghost, the Phantom, and the Corniche. These cars have been used by royalty, celebrities, and other wealthy individuals for decades. Rolls-Royce is still a leading luxury car brand today, and its cars continue to be admired for their style, comfort, and performance. Rolls-Royce remains an icon of luxury and class, for a higher standard of living.

However, even though you know the luxury and the brand impact of a Rolls-Royce and the image the vehicle brings with it – have you ever actually seen a Rolls-Royce ad? The marketing of Rolls-Royce must be nothing short of genius for everyone to know about the company and associate it with luxury and quality – without anybody ever recalling an advertisement in a newspaper or on television or a pamphlet. Because the brand is ultra-luxury, its selling point is exclusivity itself. In this expansive article, we take a closer look at this prestigious brand with extremely expensive, handmade cars, and how Rolls-Royce’s brilliant marketing strategy has made it the status symbol for absolute luxury living – a class above the others. Let us examine the rise of the Rolls-Royce brand and how it remains at the forefront of luxury vehicles in the automobile industry.

An Exclusive Target Audience

As we discussed earlier, you would not find a Rolls-Royce ad in a newspaper, a TV ad or a billboard on the street somewhere. Because the company does not need to sell itself to every demographic. As stated, the brand’s exclusivity is in itself the selling point. They are not trying to sell to the people watching the billboards or watching the television. The product the company makes is not a line of regular cars – they are extreme luxury, only to be afforded by the wealthy elite. The top 1% know the value of Rolls-Royce so they choose to purchase it, and the rest of us want to get to level. Rolls-Royce does not seek out customers, customers seek out Rolls-Royce.

Rolls-Royce is a luxury car brand that appeals to a sophisticated customer who appreciates exclusivity, prominence, and flawless craftsmanship. This wealthy group includes a diverse range of high-net-worth individuals, including accomplished professionals, successful business owners, and seasoned industry leaders. Geographically, Rolls-Royce appeals to both emerging markets in Asia and Latin America, as well as more established markets in the Middle East, Europe, and North America. Known for their luxurious interiors, powerful engines, and elegant design, they are often seen as status symbols and purchased by celebrities, business leaders, and other high-profile individuals. Rolls-Royce is an exclusive car brand, and only a small number of cars are produced each year. This makes them even more desirable to those who can afford them.

Rolls-Royce customers are not just looking for a way to get from point A to point B. They want a unique experience that reflects their success and sophisticated tastes. This company understands this and delivers on it by providing unmatched luxury and personalization. Every Rolls-Royce is handcrafted to the individual customer’s specifications, ensuring that they have a truly unique vehicle that reflects their personality. From the choice of materials to the design of the interior, Rolls-Royce customers can be sure that their car is one of a kind. In addition, Rolls-Royce offers a wide range of luxury amenities and services, such as chauffeur and concierge services, to make sure that their customers’ every need is met. As a result, Rolls-Royce is the brand of choice for those who demand the best in luxury and personalisation.

Also Read: Tata Nano Electric Car: Modified Version

Unravelling Secret Rolls-Royce Marketing Strategy

Now we know who the Rolls-Royce brand appeals to and what is the target demographic. The brand is utterly and unabashedly luxurious and only for the people who can afford it. But those people must have other options as well- why Rolls-Royce? Why would all the elite class want to go for the Rolls-Royce brand when they could afford other luxury cars as well?

For us to understand this, we need to understand just how Rolls-Royce markets itself towards its demographic. The foundation of Rolls-Royce’s marketing success is its carefully designed marketing mix, which harmonises the essential components that appeal to its target demographic and strengthens its reputation as a global emblem of grandeur and engineering brilliance. Now let us have a closer look into the brilliance of Rolls-Royce and its marketing.

Price Point as a Selling Point

Rolls-Royce has a reputation for luxury and exclusivity, and its price policy reflects this. The company’s cars are among the most expensive on the market, and this is partly due to the high quality of workmanship that goes into each one. Rolls-Royce cars are also highly customizable, which allows customers to create a vehicle that perfectly reflects their individual style. The high price tag of Rolls-Royce cars helps to maintain the brand’s image of exclusivity and luxury. It also sends the message that owning a Rolls-Royce is a sign of success and social status.

Impeccable Product

As we mentioned before, the price point of the cars Rolls-Royce makes is due to the level of workmanship involved. If it were just a car brand with inflated numbers, it wouldn’t be Rolls-Royce. Because the extraordinary product line from Rolls-Royce is at the heart of the company’s marketing strategy; each car is a monument to the company’s unmatched engineering, timeless design, and skilled craftsmanship. Rolls-Royce caters to the unique interests of its discerning clients by offering a variety of models, such as the legendary Phantom, the opulent Ghost, and the dynamic Wraith. The core of Rolls-Royce is its personalised customisation, which enables customers to imbue every aspect of their car with their personality and fosters an exclusive ownership experience.

Global Presence and Luxury

Rolls-Royce has showrooms and dealerships in desirable locations around the world. These lavish settings allow potential buyers to immerse themselves in the brand’s offerings and experience the sensory overload that comes with owning a Rolls-Royce. The brand’s exclusivity and attention to detail are evident in every aspect of these showrooms, from the plush carpets to the hand-polished wood trim. Rolls-Royce’s vast distribution network enables it to interact with its target market and offer specialised services based on each customer’s needs and preferences. For example, the brand offers a “Bespoke” service that allows customers to customise their Rolls-Royce to their exact specifications. This level of personalization is unheard of in the automotive industry, and it is one of the many reasons why Rolls-Royce is considered to be the pinnacle of luxury.

True Customisation

Rolls-Royce offers an unparalleled bespoke customization service, empowering clients to craft a vehicle that reflects their very being. This strategy capitalises on the desire for exclusivity, allowing owners to create a one-of-a-kind masterpiece that reflects their identity and taste. Rolls-Royce’s Bespoke Collective is a team of designers, engineers, and craftspeople who work with clients to create a truly unique vehicle. The possibilities are endless, from the choice of materials and colours to the intricate details of the interior and exterior. No two Rolls-Royces are exactly alike, and each one is a reflection of the individual who commissioned it. This level of personalization is what makes Rolls-Royce so special and so sought-after by the world’s most discerning luxury buyers.

Immersive Experience

Rolls-Royce orchestrates immersive encounters that allow potential clients to truly absorb the brand’s values and craftsmanship. Exclusive events, test drives, and showroom visits facilitate an intimate rendezvous with Rolls-Royce’s luxury and attention to detail. The Rolls-Royce brand understands that buying a car is more than just a financial decision. It is an emotional one. That is why they create experiences that allow potential clients to connect with the brand on a deeper level. Exclusive events allow clients to meet with Rolls-Royce experts and learn about the brand’s history and philosophy. Test drives allow clients to experience the Rolls-Royce driving experience firsthand. And showroom visits give clients the chance to see and touch the latest Rolls-Royce models.
Through these immersive encounters, Rolls-Royce allows potential clients to truly understand what it means to own a Rolls-Royce. They are not just buying a car, they are buying a piece of history, a symbol of luxury, and a testament to the brand’s attention to detail.

Also Read: Everything You Need To Know About Tesla Evolution In India

Digital Dominance

Rolls-Royce has a very strong online presence, using social media platforms, engaging content, and interactive experiences to connect with its audience. Captivating visuals and captivating storytelling extend the brand’s reach, fostering a sense of community among its followers. Rolls-Royce’s social media accounts are updated regularly with stunning photos and videos of its cars, as well as behind-the-scenes content and interviews with its employees. The company also hosts a variety of interactive experiences, such as virtual tours of its factories and online configurators that allow users to customise their own Rolls-Royce. These efforts have helped Rolls-Royce to build a large and engaged following online, which has been a major driver of its success in recent years.

Elegant Campaigns and Partnerships

• Strategic partnerships with influential people, celebrities, and premium brands establish strong associations and increase brand recognition. For example, Rolls-Royce has partnered with fashion designer Ralph Lauren, luxury hotel chain The Dorchester Collection, and private jet company NetJets. These partnerships help to position Rolls-Royce as a brand of choice for the world’s elite.
• Dazzling at high-profile gatherings, special launches, and esteemed motor shows elevates the brand’s presence. For example, Rolls-Royce unveiled its latest models at the Geneva Motor Show and the Pebble Beach Concours d’Elegance. These events attract a global audience of luxury car enthusiasts, providing Rolls-Royce with an opportunity to showcase its products and brand.
• Captivating advertising campaigns that evoke desire and aspiration, both online and offline, further enhance the attraction of Rolls-Royce. These campaigns feature stunning visuals and aspirational messaging, appealing to the audience’s deepest desires. For example, one recent campaign featured a video of a Rolls-Royce Phantom being driven through the snow-capped mountains of Switzerland. The video was shot in 4K and featured a voiceover by actor Idris Elba.

Excellent Customer Care

Rolls-Royce prioritises exceptional customer service to ensure that every aspect of the ownership experience reflects its luxury paradigm. Personalised consultations, VIP treatment, and unparalleled interactions create lasting connections and exceed expectations. Rolls-Royce understands that each customer is unique and has individual needs and preferences. That’s why they offer a wide range of personalised services, from choosing the perfect paint colour to selecting the specific features that will make your Rolls-Royce truly your own. Once you’ve taken delivery of your Rolls-Royce, you’ll be treated like a VIP. You’ll have access to a team of dedicated Rolls-Royce experts who are always available to answer your questions and help you get the most out of your car. And if you ever need anything, Rolls-Royce is always there to help. You can reach out to them 24/7, and they’ll do everything they can to make sure you’re happy. It’s no wonder that Rolls-Royce is the world’s leading luxury car brand. With its exceptional customer service, Rolls-Royce ensures that every aspect of the ownership experience is truly unforgettable.

Legacy and Limited Editions

Rolls-Royce taps into the appeal of exclusivity and collectibility by releasing limited editions and special collections. This increases demand for their cars and solidifies their reputation as a prized possession for collectors. Rolls-Royce also strengthens its brand identity by blending its history of excellence and craftsmanship with its rich heritage and legacy. This creates a sense of luxury and exclusivity that is difficult to find elsewhere. Through these and other marketing initiatives, Rolls-Royce has successfully created a brand that is synonymous with luxury, exclusivity, and sophistication.

Closer Look into Rolls-Royce’s Campaigns

Rolls-Royce’s prowess in marketing is exemplified by its evocative campaigns that transcend traditional advertising, capturing the imagination of its elite audience. Here we explore some of the campaigns the company has done before:

• The Black Badge Campaign: With a younger audience in mind, this campaign celebrates edginess and rebellion, broadening the brand’s appeal.
• The Spirit of Ecstasy Campaign: This ad, which honours the famous hood ornament, ignites aspiration while paying homage to the brand’s history.
• Wraith – And the World Stood Still Campaign: This campaign captures the soul of Rolls-Royce automobiles through cinematic storytelling, leaving a lasting impression.

Rolls-Royce’s campaigns are a testament to the company’s ability to create immersive narratives that forge emotional connections, fuel desire, and imprint the brand in the hearts and minds of its sophisticated clientele. The company’s campaigns are often set in exotic locations and feature beautiful people living luxurious lifestyles. This creates a sense of aspiration and desire in viewers, making them want to experience the Rolls-Royce lifestyle for themselves. The campaigns also feature strong storytelling, which helps to create a connection between the brand and its customers. By telling stories that are both aspirational and relatable, Rolls-Royce can create a strong emotional connection with its customers. This connection is essential for building brand loyalty and ensuring that Rolls-Royce remains the top choice for luxury car buyers.

Also Read: Top 6 Electric Cars In India Under 10 Lakhs

Final Words

In conclusion, Rolls-Royce’s unmatched achievement in elevating itself to the pinnacle of luxury and status is the product of a meticulously planned marketing campaign that appeals to the very soul of its privileged audience. Rolls-Royce has expertly knitted together a variety of aspects to create a brand experience that appeals to the world’s elite through a keen awareness of its target market. Rolls-Royce has eschewed traditional advertising in favour of relying on its reputation and workmanship to entice customers by deliberately cultivating an image of exclusivity. The brand’s price point in and of itself makes a statement of luxury, and its flawless items, meticulously produced, are the pinnacle of mechanical genius. The personalised customisation and meticulous attention to detail further enhance the brand and guarantee that each automobile is a unique work of art that reflects the personality of the owner.

Global reach, immersive experiences, digital domination, and strategic alliances of Rolls-Royce have all helped to create an aspirational lifestyle that goes well beyond car ownership. The brand’s marketing initiatives go beyond simple advertising to tell stories that emotionally engage audiences, enhancing its status as a representation of want and aspiration. In essence, Rolls-Royce’s marketing approach forges a connection between the company and its affluent audience by seamlessly fusing its tradition of excellence with contemporary wants. Rolls-Royce has developed a special position in the automobile industry through tireless dedication to flawless customer service and an unrelenting commitment to the highest standards of luxury, leaving an imprint as the unmistakable emblem of richness and refined living.

Frequently Asked Questions (FAQs)

Q) How does Rolls-Royce’s marketing strategy build emotional connections with its customers?

Ans: To build a deep emotional bond between the company and its clients, Rolls-Royce uses storytelling that is both aspirational and sympathetic. Rolls-Royce encourages brand loyalty and strengthens its position as a top option in the luxury car market by showing not only the product but the lifestyle and values it symbolises.

Q) What is the significance of Rolls-Royce’s “Bespoke” service?

Ans: Customers can modify their Rolls-Royce automobiles using the “Bespoke” service to suit their unique tastes in anything from materials and colours to intricate design elements. This degree of customization elevates the brand’s uniqueness and is unmatched in the automobile sector.

Q) How does Rolls-Royce use its limited production numbers for marketing?

Ans: The scarcity of Rolls-Royce models adds to their appeal and exclusivity. The brand’s emphasis on scarcity appeals to luxury car purchasers who place a high value on possessing something special and uncommon.

The ISO 15118 standard, a marvel of modern technology that supports the communication protocols between electric vehicles and charging stations, is one such crucial enabler. It is sort of like a digital symphony that harmonizes the charging process, making the user interaction simple, and also opening the way for the eagerly awaited electric revolution. So in this article, let us explore ISO 15118’s inner workings, its effect on the adoption of EVs, and its potential to change the energy landscape in the future.

ISO 15118: Complex Name, Simple Endeavour

For a seemingly straightforward concept, ISO 15118, a global standard jointly created by the International Organisation for Standardisation (ISO) and the International Electrotechnical Commission (IEC), may sound like a mouthful. But at its core, this standard simplifies communication between EVs and charging stations, making charging as simple to do as plugging something in. Imagine a scenario in which all you have to do to start the charging process for your EV is plug it into a charging port that is compatible with it. RFID cards or applications would not be required; you would simply plug and charge. This could be revolutionary – and it exists today in the real world.

And although the idea may seem straightforward, the actual use of technology and languages is really much akin to a complex ballet. Imagine being able to have a conversation with a charging station despite speaking a different dialect. When an EV plugs into a charging station, ISO 15118 acts as an interpreter to ensure that the communication happening between the two systems is absolutely flawless, enabling immediate permission and charging initiation. And this simplicity will have a profound implication on the adoption of electrical vehicles onto major roads across the world.

Also Read: Also Read: Top 6 Electric Cars In India Under 10 Lakhs

The Marvel Of Plug & Charge

ISO 15118 is a protocol that allows electric vehicles to communicate with charging stations. This communication allows the EV to automatically authenticate itself to the charging station and begin charging without the need for a credit card or other form of payment. This eliminates the need for drivers to fumble with their phones or carry around charging cards and makes charging an EV as easy as plugging it in. This is a major breakthrough for the EV industry, as it makes charging EVs more convenient and accessible. The “Plug & Charge” capability, a breakthrough that puts friction out of the EV charging equation, is ISO 15118’s crowning achievement. With the use of this protocol, the interaction between the EV and the charging station is seamless, negating the need for smartphone apps or authentication tokens. For EV drivers, it’s a direct channel of communication that reflects the user experience of conventional refueling and results in increased convenience.

In the hectic world of today, this process for charging is really straightforward. ISO 15118 successfully democratizes EV adoption by opening it up to a wider audience by lowering the cognitive burden on consumers. Plug & Charge user-friendliness paves the way for the next stage of EV development by solving a key worry, range anxiety. The user-friendliness of Plug & Charge is a major advantage, as it makes it much more likely that people will adopt electric vehicles. Range anxiety is a major concern for many people who are considering buying an electric vehicle, as they worry that they will run out of charge before they reach their destination. Plug & Charge helps to solve this problem by making it easy to find charging stations and start charging.

Further Beyond One-Way Communication

Even if Plug & Charge is revolutionary, ISO 15118 goes even further beyond. It also supports the idea of two-way energy flow, which is also often known as vehicle-to-grid (V2G) technology. With this advancement, EVs will no longer be seen as mere energy users but rather as dynamic contributors to the grid’s stability. This will be a huge upgrade and make EVs much more helpful to the overall grid.

The EV narrative gains a new dimension thanks to V2G in which these cars serve as mobile energy storage units. EVs can supply extra energy back into the grid during times of high demand, reducing stress and the chance of blackouts. This harmonious coexistence of EVs and the grid is a prime example of how technology has the capacity to solve urgent energy problems and usher in a new era of intelligent, resilient power infrastructure.

ISO 15118 In Action

The development of ISO 15118 began in 2010, and the “Plug and Charge” component was added in 2014. However, widespread adoption took some time, and as of 2021, only a few cars, such as the Rivian line of EVs, had started using it. The difficulty of integrating this standard across various car and charging station ecosystems is shown by the slow rate of adoption. The importance of ISO 15118, however, cannot be emphasized. The importance of switching to sustainable alternatives like EVs is highlighted by the fact that the transportation industry in the United States is a significant contributor to carbon emissions. The ISO 15118 standard streamlines the charging process and gives EVs the ability to communicate in both directions, which helps to slow global warming and ensure a cleaner future.

Empowering eMobility

The effects of ISO 15118 go beyond the charging interface. With the help of this standard, eMobility service providers can give value along a variety of dimensions:

• Smart EV Charging: Intelligent energy management is made possible by ISO 15118, which balances grid capacity with EV charging demand. This harmonisation ensures a more stable electricity distribution by reducing stress on the system during times of peak consumption.
• Vehicle-to-Grid Charging (V2G): As we discussed, the standard makes it possible for two-way energy transfer between EVs and the grid, converting them into mobile energy storage systems. V2G allows EVs to contribute to energy stability while reducing grid load.
• Improved Security: To secure communication between vehicles and the infrastructure used for charging, ISO 15118 includes encryption techniques. This protection guarantees data privacy and increases the overall robustness of the charging environment.
• Authentication: EVs are authorized and authenticated automatically and seamlessly through ISO 15118, without the need of any driver behind the wheel. The magic working behind the scenes on ISO 15118 ensures a hassle-free charging experience.
• Seamless Charging: The driver’s responsibility is reduced to plugging the car in; ISO 15118 takes care of the rest. By lowering user barriers, this simple method promotes mainstream EV adoption.

Also Read: Fascinating Technology: World’s Top 5 Electric Convertible Cars

The Road Ahead

While ISO 15118’s development has been marked more by gradual advancement than by rapid changes, its influence on the EV market is obvious. The promise of simple, bi-directional charging is getting closer to being a reality as more cars and charging stations adopt this standard. An important step towards bridging the gap between current internal combustion engines and the next generation of sustainable transportation is ISO 15118.

The ISO 15118 standard serves as a shining example of creativity as we negotiate the issues of climate change and energy security, demonstrating our ability to adapt and advance as a species. In addition to being sustainable, EV adoption will be easy and empowering for all in the future thanks to ISO 15118’s elegant answers to complex technical challenges. So, we must embrace ISO 15118 for the future ahead, for it is not merely a collection of protocols: it is a blueprint for a more sustainable, interconnected and electrifying future.

Frequently Asked Questions (FAQs)

Q) What is bi-directional charging, and how does ISO 15118 enable it?

Ans: EVs can give energy back to the grid using vehicle-to-grid (V2G) technology, which allows for bidirectional charging. V2G technology is supported by ISO 15118, transforming EVs into potential energy storage devices and enhancing grid stability.

Q) How does ISO 15118 contribute to operational excellence for eMobility providers?

Ans: By complying with ISO 15118, eMobility providers can create seamless experiences for customers, optimize energy management, and enhance security, thus futureproofing their networks and offering superior services.

Q) What potential challenges might arise during the implementation of ISO 15118?

Ans: Although ISO 15118 is intended to make EV charging easier, there may be obstacles, such as the necessity for widespread acceptance among EV manufacturers and infrastructure providers, as well as potential compatibility problems.

In fact, for viewers of this article, you are reading this because you probably own an electric scooter yourself. Presumably, you have just bought a new electric scooter to keep up with the times and give back to the environment, and also because in truth they are much better long-term investments than fuel-based scooters. But now comes the question, how do you deal with the charging? Not to worry. In this article we will be covering different methods to charge electric scooters, how to charge at home and electric scooter charging stations. Keep reading down below to get the answers to your questions.

Also Read: Future Of Electric Commercial Vehicles In India

2 Different Methods To Charge Electric Scooters

Electric scooters, as the name suggests, do not run on fuel but instead are charged through electricity. Then one has to wonder, how do these vehicles charge? Is it as easy as plugging it into any socket? Well, no, but there are two main ways of charging your electric scooters. We have described them below.

Charging Electric Scooters Through Charging Stations

Electric scooters can be charged through electric vehicle stations. These scooter stations have provisions for plugging your vehicle in and charging it. The government has to create more of these stations everywhere to encourage people to switch to electric vehicles entirely. Currently, there are about 6,586 public stations in India Aside from that though, there are many more private stations by companies like Ola. We highlight some of the main cities and the number of stations present down below.

• Delhi- The capital city has a total of 144 electric vehicle stations, with the state government promising to roll out 30,000 charging stations eventually.
• Mumbai- The urban cityscape of Mumbai features 234 stations across the city, with more to surely come.
• Surat- This Gujarati city has 12 electric vehicle stations currently.
• Hyderabad- The capital of Telangana, Hyderabad has 66 current electric vehicle stations.
• Chennai- This city has only 30 electric stations currently.
• Pune- There are 79 electric stations to boast over in this city.
• Bangalore- The tech hub of India has 154 stations of electric vehicles, which is a very impressive number.

But do keep in mind that these cities are where electric scooter charging stations are concentrated, it is not as spread out in the country as it should be. However, the government is working on implementing more stations throughout the country every day. Aside from electric vehicle charging stations though, it’s easy to charge your electric scooter right at home. We have described the same below.

Charging Electric Scooters At Home

Electric scooters come with a standard charging plug and wire, which can be used to charge them at home. This makes it incredibly easy and convenient for people to charge their vehicles whenever they want to at their convenience. The process is as simple as just plugging the wire to the ball, and then connecting your scooter. After it is charged, you can remove the wire and then travel wherever you may want to. There are a few key pointers to note, though.

• Use the right socket- Electric vehicles will mostly all charge with Type-1 or Type-2 sockets. Read the instruction manual of your scooter to understand better
• No need to charge every day- The scooter has a big battery, it is not like a cellphone which needs to be charged every day. The main idea is to keep the battery between 30% and 90% for the best battery longevity.
• Wait for some time before charging- After using your scooter, wait about 10-15 minutes, so it can cool down before you charge it. This ensures the safety of the scooter’s battery.
• Similarly, wait after charging it- Same as above, do not immediately use the scooter after charging it. It is good practice to wait about 10-15 mins both before and after charging the electric scooter.
• Make sure the scooter is not on- This should come as obvious advice, but do not charge your scooter while it is still turned on.
• Use the original charger- Using the original charger ensures proper safety as that charger is designed specifically for your scooter.

The Incredible Rise of Electric Scooters in India

The market rise of electric scooters in India in the last decade has been nothing short of tremendous. 10 years ago, there were only less than 2,000 electric scooters on the road. And now in 2023, there are over 6 lakh electric scooters on the road. This change signifies changing times as India progresses towards a future with the majority of vehicles being electric-powered. The government has already set the goal to produce electric vehicles only after 2030, and by these accounts, the goal is enterprising but remains attainable. The rise of scooters is also aided by similar trends in electric commercial vehicles and domestic vehicles as well.

Electric scooter sales had declined during the pandemic, similar to most automobile sales, but in these post-pandemic years, it has been increasing at a very high pace. Scooters, in general, are not used for driving long distances, and as such the major problem of electric vehicles – the lesser range – become less apparent in these automobiles. The less heavy usage of scooters in society as a whole is what is convincing customers to switch to electric much more in the case of scooters. While a car can be required to travel a lot of distance, perhaps to remote locations where charging isn’t present, a scooter normally will be used for much smaller and menial tasks. As such, the shortcomings will be not as noticeable.

Even then, companies are developing new tech to make these vehicles more and more on par with their fuel-based counterparts whilst differentiating with new features not available elsewhere. Currently, the market leaders are Ola, Hero and Okinawa, but many more companies including industry giants like Honda Motors releasing their version of an electric scooter soon.

Also Read: Best Scooty For Women: Pick Your Ideal Transport Partner

Conclusion

Charging your electric scooter is an extremely simple & safe process. But as with everything, there is a level of safety and precaution to be ensured for good practice. Additionally, there are several electric scooter charging stations which make it easy to charge your vehicle when you’re out. If you are planning a long trip, it’s advisable to plan ahead and see if there are charging stations on the road. Electric scooters are a smart investment to make in current times, as they are a sign of changing times and the shift of the automobile market to electric-powered vehicles. They are cheaper in the longer run, help the environment and save our resources of finite fossil fuels.

Frequently Asked Questions (FAQs)

Q) Can I charge my electric scooter overnight?

Ans: Modern scooters will not have any major issue with charging overnight, however, it can still impact battery life. As such, it’s advisable to disconnect the charger after the scooter is sufficiently charged.

Q) What is the average lifespan of electric scooters?

Ans: Electric scooters have a good lifespan, lasting 4-5 years on average. And many users can also use them for much longer because the maintenance of these vehicles can significantly prolong their lifespan.

Q) What is Type-1 and Type-2 socket?

Ans: Type-1 is the American single-phase socket. Meanwhile, Type-3 is the European and Asian 3-phase socket. Type-2 socket is commonplace in India.

Electric commercial vehicles have been on the rise during the recent years, owing to the more environmentally-friendly consumer base due to the awareness of climate change and environmental loss, and the potential risk of losing fossil fuels. The same is true for the commercial vehicles market, which has seen an increase in the options available for electric commercial vehicles to purchase. Electric commercial vehicles have been rising in recent years around the world. This trend follows in India, which has seen a steep increase in electric commercial vehicles on its roads. The government of India also incentivises electric vehicles, and they have advantages over the normal fuel-based vehicles, which we will discuss below in the article. We will also see the top electric commercial vehicles available in India right now.

Increasing Market For Electric Vehicles

Electric vehicle sales have increased dramatically in recent years, which is impressive as a consumer as it shows the potential of them overtaking and becoming the new norm as opposed to regular fuel-based vehicles. The driving range of electric vehicles has increased thanks to developments in battery technology, making them a practical option for daily use. Additionally, the worries regarding a lack of charging infrastructure are being addressed rapidly with lots of new charging stations throughout the country, and the development of fast-charging technology. The appeal of electric vehicles has also been helped by the increased availability of models and the greater cost of electric vehicles.

The electric vehicle market has expanded remarkably in these recent years for these reasons. The new and upcoming technological developments also make them comparable to fuel-based alternatives. Earlier electric vehicles seemed to be more of a gimmick, being much weaker in performance as compared to normal fuel-based vehicles. However, this has been decreasing steadily as the range of the cars improve, with the average electric car being able to travel around 348 kilometres on a single charge. As a result, many more consumers are embracing the change to cleaner, more sustainable transportation, which is causing the global market for electric vehicles to grow quickly. A huge step towards a greener and more sustainable future, the emergence of electric vehicles also denotes a change in the automotive sector.

Also Read: Step Towards Innovation: Electric Buses Manufacturers In India

Top 5 Electric Trucks and Carriers in India

There has been a steady increase in the variety of electric vehicles. This has not just been for cars, as the market is shifting even for two-wheelers, with the renowned industry giant Honda launching electric scooters, alongside a large market. And of course, electric cars have been increasing exponentially with about 20 lakh electric vehicles on the road in India. The same is true for electric commercial vehicles. There has been a steep increase in the number of electric vehicles made for commercial space in India. Below we list the top 5 absolute best electric commercial vehicles available in the Indian market right now.

• Tata Ace EV- This is the electric version of the popular Tata Ace series, an established series of commercial trucks. And same as the fuel-based Tata Ace, this delivers, 36.2 bhp electric motors and IP67-certified lithium-ion battery. This truck has an incredible range of 154km per charge, which makes it the top-class electric commercial vehicle in the market right now.
• Mahindra eSupro– It’s the electric version of the Mahindra Supro van series, available in two variants, passenger and cargo, making it a very handy vehicle in both rural and urban areas. The passenger variant offers a range of 112km per charge, while the cargo has a higher range of 115km.
• Mahindra Trio Zor- An electric 3-wheeler vehicle, it is available in 3 variants, namely Flat Bed, Pickup and Delivery Van. As the variants’ names suggest, this is a highly versatile vehicle available for different operations through different variants as per user need. It boasts a payload capacity of 550kg and a 125km range on one charge.
• Piaggio Ape E-City– The Piaggio 3-wheeler autorickshaw is extremely popular in India, and the electric version of it is just as formidable as the rest. Aside from the iconic look, it has a 7bhp motor with maximum torque of 29 Nm and a range of around 115km on one charge.
• Tata Ultra T7 EV- Another well-known truck series of Tata, the Ultra is very resilient and strong, making it good for rough rural and urban environments. The same is true for the T7 EV, which is sporting a massive 220kw engine with a maximum torque of 280nm, placing it higher than the Ace EV. However, its range is lesser, with around 100+km available in one charge.

These are just the top picks according to us for electric commercial vehicles in India in 2023. But there is a massive market of electric commercial vehicles in the Indian market, with lots of variety of pricing, range, structure and more. All of the 225 electric vehicles currently on the road in India have their pros and cons and are worth looking into.

The Future of Electric Vehicles in Commercial Space

The commercial space is experiencing a rapid rise in the adoption of electric vehicles, the same as everywhere else in the world in the current scenario, as we discussed. As businesses recognize the numerous advantages electrical vehicles offer, they are keener to switch to electric. A key factor in this shift towards electric vehicles is the increased focus on sustainability by companies, and making sure they reduce their carbon footprints. As discussed earlier, electric vehicles are much cleaner than their fuel-based counterpart, with zero tailpipe emissions; which reduces greenhouse gas production and as such cleans the air. This not only aligns with environmental regulations but also enhances the brand image of companies that prioritize sustainability. Additionally, electric vehicles cost much lesser in the long run, benefitting businesses. They have lower fuel and maintenance costs compared to traditional fuel-based vehicles. With fewer moving parts and no need for oil changes, businesses can save a lot on maintenance expenses, allowing them to allocate their resources to other critical areas of their operations. Plus, the availability of government incentives and grants for adopting electric vehicles further increases electric vehicles as an economically viable and attractive option.

Another factor affecting the rise of electric vehicles in the commercial spaces of India is the Indian government increasing the amount of charging stations present throughout the country, especially in big metro cities like Delhi or Mumbai. As stations become more prevalent and accessible, they address the concerns about range anxiety and enable businesses to integrate electronic vehicles into their daily operations seamlessly. Large businesses can also construct and incorporate their charging infrastructure at their facilities, which can ensure that travel is convenient and reliable, with access to charging for their electric vehicles. Furthermore, technological advancements have led to improved battery capacity and faster charging times as we have discussed earlier. This has made electric vehicles as a whole much more practical; the same story is of electric vehicles for commercial use. As a result, companies are capitalizing on the growing infrastructure and technological advancements to slowly switch to electric vehicles more and more, as this will unlock the benefits of reduced emissions, cost savings, and enhanced operational efficiency. Electric car popularity in the commercial sector is a big step in the direction of a greener and more sustainable future. Plus, electric vehicles are just good for business due to the goodwill from people. The widespread adoption of electric vehicles in all commercial operations can potentially revolutionise transportation. Additionally, electric vehicles will reduce pollution, and drive many more companies to bring innovation and new ideas in the automotive industry.

Also Read: Fascinating Technology: World’s Top 5 Electric Convertible Cars

Conclusion

To wrap up, the rise of electric commercial vehicles in India signifies a significant step towards a sustainable and environmentally conscious future. As India grapples with issues such as air pollution and rising carbon emissions, the adoption of electric vehicles in the commercial space holds immense promise. In just seven years, in the year 2030, the Indian government hopes to attain 100% electric transportation. This is an ambitious goal, requiring cooperation from consumers and producers both. As such, businesses across industries are increasingly recognizing the benefits of electric commercial vehicles. From reduced operational costs and lower emissions to improved air quality and enhanced brand image, the advantages are compelling. As we can see, industry leaders are quickly adapting to the new norm and introducing electronic alternatives to commercial vehicles.

However, to ensure a smooth transition, there is a need for continued investment in charging infrastructure, supportive policies, and incentives that encourage the adoption of electric vehicles. Even with the current rise of electric vehicles, there is still a long way to go, with increasing the number of charging stations, reducing the electric vehicle costs and making them more appealing to the customer being a few of the steps that are needed to be undertaken. With concerted efforts from the government, businesses, and society as a whole, India can pave the way for a sustainable and thriving future powered by electric commercial vehicles.

Frequently Asked Questions (FAQs)

Q) What are the incentives of the Govt of India for electric commercial vehicles?

Ans: The government is making a lot of efforts to encourage people to purchase electric automobiles. They have made subsidies available on a state-by-state basis, so we advise you to research the subsidiary offered in your home state.

Q) What is the current scenario of the electronic vehicle market in India?

Ans: The electronic vehicle market is increasing significantly, as this year sales have been boosted by 41%, rising to over 1lakh electronic vehicles sold till April 2023. The trend is likely to continue.

This story is true for all sorts of commercial vehicles, including two-wheelers. In recent times there has been a sharp incline of electric scooters in the market. This is the same for the industry giant Honda. The Honda Activa is a household name, with every other household having an Activa or knowing someone who has an Activa. Now as the market changes, Honda does not want to fall back on the trend. Honda has announced its new Activa Electric model, which runs completely on electricity. It’s supposed to be out this year. In this article, we examine the Honda electric scooter price, its specifications, its range, colours and more. We will be exploring how Honda is planning into the new and booming market of electric scooters, and whether it can leave a mark.

Rising Market Of Electric Scooters in India

The Indian market for electric scooters has witnessed a remarkable surge in recent years, which reflects a growing preference for sustainable and eco-friendly transportation options amongst customers. The modern Indian population has major concerns over air pollution and rising fuel prices. As such, more and more Indians are turning to electric vehicles as an alternative to conventional petrol-powered vehicles. The same is true with scooters, which have had a steep increase in market value. The government’s emphasis on promoting clean energy and its various initiatives to incentivize electric vehicle adoption has further accelerated the rise of electric scooters in the country. So, electric scooters have become sought vehicles for commercial purposes.

Also Read: Electric Vs Petrol Scooters | Quick Comparison For Better Assistance

8 Reasons People Prefer To Buy Electric Scooters

• Environmentally friendly: Electric scooters produce zero emissions during operation, helping to reduce air pollution and combat climate change. They contribute to cleaner and greener transportation options.
• Cost-effective: Electric scooters have lower operating costs compared to petrol-powered scooters. They require less maintenance, no fuel expenses (relying on electricity), and often have lower insurance premiums.
• Energy efficiency: Electric scooters are highly efficient in converting energy from the battery to motion. They can achieve higher energy efficiency rates compared to internal combustion engines, resulting in better mileage and reduced energy waste.
• Quieter operation: Electric scooters produce less noise pollution compared to traditional scooters with internal combustion engines. They contribute to a quieter and more peaceful urban environment.
• Reduced dependency on fossil fuels: By using electricity as a fuel source, electric scooters help reduce reliance on finite fossil fuels, promoting energy diversification and reducing dependence on foreign oil imports.
• Smooth and instant acceleration: Electric scooters provide instant torque, offering quick and smooth acceleration, making them ideal for urban commuting and stop-and-go traffic.
• Compact and agile: These scooters are often lightweight and compact, making them easy to manoeuvre in congested urban areas and navigate through narrow streets and alleys.
• Health benefits: By choosing electric scooters over conventional scooters or cars, individuals contribute to improved air quality, leading to better respiratory health and overall well-being.

Honda Electric Scooter Price (Estimated)

Honda Activa Electric Scooter is yet to release for commercial markets in India. Thus, we are not aware of the pricing of this scooter. Honda Activa Electrical Scooter pricing is not officially released yet. Honda is yet to comment on the pricing of their new scooter, but judging by the Honda Activa series’ competitive pricing, and the pricing of other available scooters in the market right now, such as the0 Ola S1 Series or TVS iQube the pricing can be estimated. According to various websites, the Honda electric scooter is estimated to be priced at around Rs 1.10 Lakh as store pricing. Honda may add a comprehensive warranty on it.

Honda Activa Electric Scooter Specifications

Honda Electric Scooter Comfort Features

Honda Activa Electric 2023 Expected Warranty

Since Honda is renowned for its dependability, the Japanese two-wheeler manufacturer can provide a thorough warranty package to assist its devoted clients in embracing the new technology. This will further motivate the potential customer to buy the new scooter as it will be more reliable. The Honda Activa series has always been very reliable and offers a warranty on all their products, so you should expect this new scooter to be the same.

There already is quite a competition in the premium electric scooter segment. There are already multiple electric scooters available in the Indian market. Furthermore, Ather Energy and Ola Electric also provide quite good coverage when it comes to after-sales assistance. Honda has to be competitive and offers at least the same amount of safety and dependability in their scooter. As such, we estimate the scooter to have a warranty that lasts at least three years and 30,000 miles.

Honda Activa Electric 2023 Colours and Variants

As we have stated earlier, we do not have official information about most of the awaited Activa Electric scooters, but there are some ongoing assumptions in the market about which we have discussed below. We know that Activa Electric 2023 has only one variant. Furthermore, there has not been an official confirmation of the colours available for the Honda electric scooter, the Activa range of Honda scooters has always sported 6 colour options. As such, it’s expected that the new electric scooter will also have the same variety of options. The colour options are listed below:

• Black
• Matte Axis Grey Metallic
• Rebel Red Metallic
• Pearl Siren Blue
• Decent Blue Metallic
• Pearl Precious White

Also Read: Best 5 Electric Scooters With Removable Battery

Final Words

There is a lot of excitement surrounding the upcoming Honda electric scooter. The Activa series has always been very positively received by the Indian market, and the scooter series has been a country staple. The Japanese country has generally held an imposing stronghold in the 2-wheeler scooter market, renowned for the vehicle’s mileage and dependability, and the overall user experience. Honda has been an industry giant for decades and looks like it wants to continue to be in that position. As electric scooters become more common and the consumer base switches to the more environment-friendly option, people have been eagerly waiting for Honda to introduce them to their rendition of an electric scooter. But there is no need to wait for long, as the Activa Electric scooter has been estimated to release around December 2023.

Frequently Asked Questions (FAQs)

Q) What is the booking procedure for Honda electric scooter?

Ans: There is no official information about the booking procedure for the Honda electric scooter at this moment. However, you can keep looking on the official website for future updates.

Q) Will Honda stop making fuel-based scooters?

Ans: Honda has not commented on their exact plans for the future, but judging by their plans for the future of changing with the new market of hybrid and electric scooters, sooner than later Honda and other companies will switch to entirely electric vehicles.

Ever since the invention of Scooty, it has encouraged more women and younger riders to use two-wheelers for their convenience. Moreover, beginners consider scooty to be their first choice due to its weightage, subtle design, and hassle-free maintenance. This article will help you hunt for the best scooty for ladies, which is lightweight, affordable, and is easily widely available in the market.

Top 10 Best Scooty For Ladies

It can be challenging to choose the most suitable scooty with so many variations in the market. So, if you’re on the lookout for a sleek, reasonably priced scooty then this article has got all the information covered for you. To narrow down your search, here is a list of the latest scooty for ladies.

Honda Dio

The most recent model of Honda Dio highlights a dynamic appearance, a revised headlamp, and dramatic graphics. The model also includes a kill switch and side-stand cut-off, and the completely digital indicator displays data on the fuel range. This newly released variant of Honda is an upgraded deluxe model with an edgy design, revamped front light & taillight available in 11 colours. It’s driven by a 109.51cc BS6 engine that generates 7.65 horsepower and 9 Nm of torque. Honda Dio fosters a strong braking system that includes both wheels and rear and front drum brakes.

TVS Ntorq 125

The brand’s mid-premium TVS Ntorq 125 has a spirited engine and better steering qualities. It also has a digital console that monitors the average speed and other performance indicators. The Ntorq 125 comes with a digital metric console that, in addition to the essential information, displays the time, top speed recorder, lap timer, and service and helmet reminders.  In addition, Bluetooth connectivity for various device pairings contributes to its noteworthy characteristic features. It is one of the exclusive scooters having an engine with a three-valve head as well as BS6 compatibility. A charging port in the boot, a boot lamp, and an engine shutdown switch are extra handy features embedded in this stylish scooty.

Also Read: Best 5 Electric Scooters With Removable Battery

Yamaha Fascino 125

The Yamaha Fascino 125 is one of the greatest scooter models for ladies considering its sleek look. The scooter has a hybrid engine that is connected to a battery. Due to this, the scooter can travel 16% more effectively and produce 30% more energy. There are a total of 16 colour variants for this scooter. It also has many distinctive characteristics, including a silent starting system, an idle stop-start system (i3s), an LED headlamp, and a fully digital dashboard with connectivity via Bluetooth.

TVS Scooty Zest 110

TVS has created the TVS Scooty Zest 110 exclusively for female riders. Therefore, this scooter has a trendy and bustling design and a dual-textured seat for superior riding comfort. Large underseat storage space, an open glove box, and underseat hooks are some other features associated with this particular model. Available in bright 9 colors, further that draws attention towards this model is its telescopic front end and hydraulic reverse mono which ranks it under the list of best scooty for women. Current additions to the Scooty Zest 110 are a backlighting speedometer and a wider seat to improve riding comfort. It comprises tubeless tyres, an LED taillight, a backlighting speedometer, and an enlarged seat making it more unique than other scooty models.

Honda Activa 6G

This particular model has a fuel-injected carbureted engine that powers it. Meanwhile, the fuel efficiency of the 6G version receives a 10% boost due to its latest modifications. Besides changes to the external fuel filling cap, the Honda Activa 6G has undergone several other advances featuring CBS, an engine kill switch, and a customizable LED headlight. The variants are available in 6 different eye-catching colours that make them stand out. Besides changes to the external fuel filling cap, the Honda Activa 6G has undergone several other advances featuring CBS, an engine kill switch, and a customizable LED headlight.

Also Read: Save Renewable Resources With Top Electric Scooters With Highest Mileage

TVS Scooty Pep Plus

TVS Scooty Pep Plus is one of the most popular models mainly because it is affordable and fuel-efficient. The Scooty Pep Plus is easier to control, steer, and adjust. Besides that, it has TVS’s exclusive “Eazy Stand Technology”, a front mobile charging port, a side stand alarm, and under-seat storage hooks. Talking about its features, this scooty of TVS comes with an illuminated halogen front light, a conventional dashboard, and an ‘EZ-centre’ main stand. It’s apron-mounted LED DRL estimates 30% less effort than usual. The highlight of this model is the mono-shock suspension, telescoping fork, and underbone frame.

Suzuki Avenis 125

This two-wheeler model is fairly popular in the current markets, offering a combined braking system (CBS) of both wheels for a more secure ride for passengers. The 124.3cc BS6 engine powers the Suzuki Avenis 125 while delivering 8.58 horsepower and 10 Nm of torque. It also has an integrated brake system for both wheels that makes it credible for riding on rough paths. This lightweight, sporty vehicle has recently added an upgraded engine, making it E20 and OBD2-A compatible. The brand new Suzuki Avenis 125 has an automotive diagnostic mechanism introduced as a part of new OBD2-A standards. Due to this feature, the system can now recognize defects and generate an alert. Moreover, being compatible with E20 fuels, the engine can operate on petrol mixed with up to 20% of ethanol.

Suzuki Access 125

Due to its strong engine and outstanding mileage, the Suzuki Access 125 is highly common among women. Additionally, it has rolled out six different versions and 14 colour choices. Many have considered it the most versatile scooty, particularly for women. A Bluetooth-enabled gauge display is also included in the newest Suzuki Access 125 model for additional benefit.

Hero Pleasure Plus

The Hero Pleasure Plus model flaunts a digital tachometer and trip meter, an analog speedometer, a fuel gauge, and efficient Bluetooth mobile connectivity. One can never go wrong with this pick. It has housed both rear and front drum brakes & has dual-wheel combination braking, making it less prone to accidents. Besides, the manufacturers have claimed that compared to their BS4, the newly designed powertrain is ten times more economical with fuel and promotes better speed. It also has 110.9cc BS6 engine that powers this scooty to produce 8 bhp energy and 8.7 Nm of torque.

TVS iQube

TVS iQube, an electric scooty, offers a premium luxury of a two-wheeler. Yet, another top scooty model for women, it’s quite efficient and structures a comfy seat, roomy footboard, and an ample storage compartment under the seat. Additionally, it has a USB charging connector for quick charging of your vehicle. This all-rounder scooty guarantees a smooth ride with stunning features like tracking live location status, connectivity of GSM, LED front light with 1000 LUX brightness, a spacious compartment for the document storage, anti-spike tyres, and most importantly, BMS controlled protection system. All these multiple features have made it the most accepted electric scooty.

Also Read: Ather Charging Station In India | Ather Grid 2.0 Objective & Future Goals

7 Things To Remember While Buying A Scooty

Before buying that scooty of your dreams, here are certain parameters to take into consideration to avoid regrets in the future. Keeping these following things in mind while making your purchase will assure you a better shelf-life for your two-wheeler and greater comfort for you.

• Wheels: The majority of scooters in India have 10 or 12-inch tyres on them. With these flimsy tyres, one needs to drive with extra caution, especially in rain, steep turns, and quick braking.
• Practicality: Scooters are developed exclusively for utility. However, not all scooters are useful enough. Underseat storage, footboard room, gasoline tank capacity, fuel filler cap location, and glove box accessibility are a few practical indicators. You should compare these and choose the one with the most space.
• Gizmos: Today, the scooter market has all the modern conveniences like bells and whistles. Likewise, high-tech instrumentation and LED setup are also offered by certain companies.
• Mileage: When it comes to mileage for scooters, you can expect the average to be between 45-55 km/l. However, an entry-level scooter may deliver a maximum average of 75 km/l.
• Cost of Maintenance: Scooters are noted for having extremely low maintenance costs. The majority of services may be completed for less than 2K (authorized service center costs), but local mechanic servicing will set you back between Rs. 500-700.

Conclusion

Every one of the scooty on the following list has stylish, functional designs and includes mounts and roomy under-seat storage spaces. Most of these models are budget-friendly. Also, a two-wheeler loan could be used to fairly purchase the majority of these types. A couple of the models of scooty specified on top are exceptionally efficient and provide maximal speeds and more mileage. Browse through this list to find a model that fits your needs. Hope this article will let you pick the best of your choice.

Frequently Asked Questions (FAQs)

Q) Should I buy a new scooty or a second hand scooty?

Ans: One must consider buying a second-hand scooty in the following condition:

• You lack bike riding skills.
• You are on a tight budget.
• It won’t be used by you for longer than two years.
• On a used scooty, you are getting a great price.
• You can consider buying a brand-new one if things are in your favor.

Q) What procedures need to be followed after buying a brand new scooty?

Ans:  You need to follow the below-listed procedure before buying a new scooty:

• Keep a copy of your invoice, registration certificate, and insurance in your scooty.
• Always carry your driving license.
• Get through the manual to know about all the technical operations of the vehicle.
• Learn about your maintenance periods.
• Test the brakes regularly.

Numerous batteries are used in these vehicles. Among them are numerous nickel-based designs, molten salt, zinc-air, lithium ion, and various other designs. Since conventional modes of transportation are polluting, the electric car’s major goal was to replace them. It outperforms traditional automobiles by offering better fuel economy, lower maintenance costs, easy home charging, a smoother ride, and less engine noise.

Increased demand for fuel-efficient, high-performance, and low-emission vehicles, strict government pollution restrictions, falling prices for electric vehicle batteries, and rising gasoline prices all contribute to the expansion of the electric vehicle market. Furthermore, the development of self-driving electric vehicle technology, proactive government initiatives, and technical improvements in general are anticipated to open up a wide range of opportunities for the major players in the electric vehicle market.

Before we see a total shift to electric vehicles, there is still a long way to go. Manufacturers are making an effort to allay worries about mileage and the infrastructure for charging. The recent improvements in some markets’ charging facilities have undoubtedly contributed to the upward turn in EV adoption.

History Of EV

Many people should be commended for the popular creation of electric vehicles. Anyos Jedlik developed the first electric motor in 1828 and used it to develop the first little electric automobile. Scottish inventor Robert Anderson also created a prototype electric carriage between 1832 and 1839.

• The first electric car was a three-wheeler called the VIKRAM SAFA that Scooter’s India Pvt Ltd. produced in 1996. 400 automobiles total were produced and sold. A popular electric bus with 18 seats was also developed by BHEL in 2000. Around 200 electric vans were then produced and used in Delhi. The battery did not, however, fare well on the market because of its high price and limited lifespan.
• Gas-powered vehicles create a lot of smoke and are harmful and toxic to the atmosphere, which has become more of an issue as environmental awareness has grown in the 21st century.
• As a result, interest in electric vehicles also rose. Electric cars were well-liked by those who used them in cities, where their limited range did not pose an issue. It also became popular because it was an easy choice and didn’t require changing gears. It didn’t make any noise or vibrate. Another benefit was that it did not need a manual start.

Electric Vehicle EV Pros

• Zero Emissions: Electric vehicles (EVs) have no exhaust emissions, unlike gasoline, diesel, or even CNG vehicles. Additionally, they are quieter to operate than standard automobiles, which reduces noise pollution. Therefore, if you drive an EV, you are one of the comparatively few people contributing to a cleaner, greener environment.
• Low Maintenance: EVs are pricey to purchase but less expensive to maintain. They break down less frequently because they have fewer moving parts. Additionally, you’ll spend less on things used for routine maintenance like engine oil, air filters, cooling system flushes, etc. Low maintenance costs are achieved by just needing to replace common wear and tear parts like brakes and tyres.
• Low Cost Per Kilometer: With the rising cost of fuel, driving a gasoline vehicle can cost up to 80% more per mile than charging an electric vehicle. Depending on how much you use the vehicle every day, the difference in the daily operating cost can easily offset the higher purchase price for the first few years.
• Good Performance: Electric automobiles offer thrilling performance right from the outset, unlike conventional petrol or diesel cars, which have a specific engine range where they function at their best. This is particularly useful in cities because it makes pickups and overtakes simple.
• Government Subsidies: Electric car subsidies are available both centrally (FAME) and statewide as the government promotes the switch to EVs. This makes the prices of these EVs a little more competitive with those of their equivalents with internal combustion engines. Even the ex-showroom price for an electric vehicle is available in some states.

Electric Vehicle EV Cons

• Limited Fast Charging Network: Although there are some new EV fast chargers being installed across the nation, the most of these are still in the planning stages. Additionally, the ones that have been set up are not yet in use. This is a significant obstacle when organizing a road trip because you can never be guaranteed that you will find a working charger.
• Higher Cost: An electric vehicle (EV) costs more up front than a gasoline or diesel-powered vehicle. This is due to the high cost and widespread importation of battery components. Depending on the EV you own, you should be able to recoup this expense if your daily commute is more than 50 km in a few years.
• Range Limitations: The majority of electric vehicles have a useful range of 200–300 kilometres. This is due to the fact that range on the highways is only depleting, whereas in the city, range can be recovered through regeneration. If fast chargers were generally accessible, this would not be a problem, but it is not presently the case. Additionally, the scarcity of these chargers makes it difficult to prepare for a road trip in an EV.
• Battery Life: While an engine of a car can go on for decades and the fuel tanks hardly ever need replacement, the life of a battery pack is limited. The battery pack often comes with an 8-year warranty from the manufacturer, but after that time it will need to be replaced, which will be costly. Although by then, much like with your cell phone, you might already be ready to upgrade?

Also Read: Top Electric Scooters With Highest Mileage

Recent Activity In Ev

The number of hybrid and electric vehicles hitting the Indian market is huge. However, there was just Reva over ten years ago. India’s first electric automobile is called Reva.

It is also the least expensive electric vehicle in the nation, costing only 3.7 lakh rupees. In 2008, the business launched the Reva I model. Because it is so little, the two-seater car can be parked just about any place. It is only 8.6 feet long and 4.34 feet wide. Especially for a 14-year-old model, the car’s features are extremely excellent. The expansion of the electric vehicle (EV) market in India is still highly dependent on the year 2022. Although the usage of electric three-wheelers for business purposes increased significantly in this area, battery-powered two-wheelers predominantly drove the growth of the country’s EV sector. It is important to note that the Indian government, through its laws and incentive programmes, also played a significant part in providing this developing field with the much
needed push.

Even though the Indian government has been attempting to cut vehicle emissions by electrifying automobiles for more than five years, the Center’s initiatives have only just begun to show signs of success. It is important to remember that the Indian government claims to have already subsidized more than 7.4 lakh EVs to the tune of INR 3,200 Cr under phase-II of the Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles (FAME) till December 7, 2022.

In order to increase the market for EVs, FAME-II was launched in 2019 with an investment of INR 10,000 Cr. It does this by offering upfront subsidies to end users and extending support towards the development of a charging infrastructure. The government’s FAME-II programme seeks to encourage the adoption of 10 lakh electric two-wheelers, 7,090 e-buses, and 5 lakh electric three-wheelers, among other vehicles.

Also Read: World’s Top 5 Electric Convertible Cars

The quality of the batteries that are used to power such vehicles has been compromised as a result of a sudden surge in the momentum of EV adoption. When a group of specialists examined the cases of electric vehicles catching fire last year, difficulties with the quality of the batteries in these vehicles came to light. The designs of the battery packs and modules were among the issues that specialists discovered during the examination with EV batteries. But by that point, it was too late because the poor quality of the batteries in their cars had already had an effect on a large number of end consumers. As a result, there was a great deal of public backlash and concerns about the dependability of such vehicles.

The problem drew the attention of the government, which resulted in stricter battery testing regulations and the introduction of specific performance criteria for EV batteries in India by the Bureau of Indian Standards (BIS). The AIS 156 and AIS 038 Rev.2 new/revised safety requirements came into effect in October 2022. Additional safety requirements for EV battery cells, Battery Management Systems (BMS), battery pack design, heat propagation, on-board charger, and other issues are included in these standards.

EV Cars Under 5 Lakhs In India

Also Read: Electric Buses Manufacturers In India

EV Cars Under 10 Lakhs In India

There are 4 variants of Tata Tiago EV with almost similar features and few additional features with increase in price.

• Tiago EV XE Base Rs.8.49 Lakh (Ex-Showroom Price)
• Tiago EV XT Rs.9.09 Lakh (Ex-Showroom Price)
• Tiago EV XT Base Rs.9.99 Lakh (Ex-Showroom Price)
• Tiago EV XZ Plus Rs.10.79 Lakh (Ex-Showroom Price)

EV Cars Under 15 Lakhs In India

There are 4 variants of Tata Tigor EV with almost similar features and few additional features with increase in price.

• Tata Tigor XE Rs. 12.49 Lakh (Ex-Showroom Price)
• Tata Tigor XT Rs. 12.99 Lakh (Ex-Showroom Price)
• Tata Tigor XZ Plus Rs. 13.49 Lakh (Ex-Showroom Price)
• Tata Tigor XZ Plus LUX Rs. 13.75 Lakh (Ex-Showroom Price)

There are 6 variants of Tata Nexon EV with almost similar features and few additional features with increase in price.

• Tata Nexon XM Rs. 14.99 Lakh (Ex-Showroom Price)
• Tata Nexon XZ Plus Rs. 16.30 Lakh (Ex-Showroom Price)
• Tata Nexon XZ Plus Dark Edition Rs. 16.49 Lakh (Ex-Showroom Price)
• Tata Nexon XZ Plus LUX Rs. 17.30 Lakh (Ex-Showroom Price)
• Tata Nexon XZ Plus Lux Dark Edition Rs. 17.50 Lakh (Ex-Showroom Price) o Tata Nexon XZ Plus Lux Jet Edition Rs. 17.50 Lakh (Ex-Showroom Price)

Upcoming EV Cars In India

• Q8 e-tron Audi: A seven-seat SUV is the Audi Q8 e-tron. In India, the Audi Q8 e-tron is anticipated to debut in January 2023. Prices should begin at 1.10 Cr.
• Air EV MG: A seater hatchback, the MG Air EV. In India, the MG Air EV is anticipated to debut in January 2023. Price ranges should begin at 10,000.
• Skoda Enyaq iV: A seater SUV is the Skoda Enyaq iV. In India, the Skoda Enyaq iV should go on sale in January 2023. Prices should begin at 60 lakhs.
• EV Tata Altroz: A 5-seat hatchback is the Tata Altroz EV. In India, the Tata Altroz EV is anticipated to debut in January 2023. Prices should begin at 14 lakhs.
• 2023 Hyundai Kona Electric: The five-seat Hyundai Kona Electric 2023 SUV. In India, the Hyundai Kona Electric 2023 is anticipated to debut in January 2023. Prices should begin at 23.75 lakh.
• eKUV100 by Mahindra: A 5-seater SUV is the Mahindra eKUV100. In India, the Mahindra eKUV100 should go on sale in January 2023. Prices should begin at 8.25 lakh.
• Ford Model Y: The five-seat Tesla Model Y is an SUV. In India, the Tesla Model Y is anticipated to debut in January 2023. Prices should begin at 70.00 lakh.
• BMW iX1: A seater SUV is the BMW iX1. In India, the BMW iX1 is anticipated to debut in February 2023. Prices should begin at 60 lakhs.
• Citroen eC3: A seater SUV is the Citroen eC3. In India, the Citroen eC3 is scheduled to debut in February 2023. Prices should begin around 8.99 lakh.
• Mercedes-Benz EQA: A five-seater SUV is the Mercedes-Benz EQA. In March 2023, the Mercedes-Benz EQA is anticipated to debut in India. Prices should begin at 60 lakhs.
• Ioniq by Hyundai: The five-seat Hyundai Ioniq is a sedan. In April 2023, the Hyundai Ioniq is anticipated to go on sale in India. Prices should begin at 20,00 Lakh.
• Toyota bZ4X: The seater SUV is the Toyota bZ4X. In India, the Toyota bZ4X is anticipated to debut in April 2023. Prices should begin at 70.00 lakh.
• Volvo C40 Recharge: A seater SUV Volvo C40 Recharge is scheduled to debut in July 2023 in India. Price ranges should start at 60 lakhs.
• Fisker Ocean: The Fisker Ocean is a seven-seater SUV. In July 2023, the Fisker Ocean is anticipated to make its debut in India. Maximum claimed range is 402.33 kilometres. Price ranges should begin from 80.00 lakhs.
• Ford Mustang Mach E: A five-seater SUV is the Ford Mustang Mach E. November 2023 is the anticipated release date for the Ford Mustang Mach E in India. Prices should start at 70 lakh rupees.

Also Read: Electric Cars In India Under 10 Lakhs

Future Scope

By 2030, India’s government hopes to have a 100% electric car fleet. According to the government’s new goal, all cars sold in India starting in 2030 will be electric. India’s auto sector has grown to be among the biggest in the world as a result of the market’s intense competition. According to the Review Report of the Automotive Mission Plan for 2016, the auto industry has a turnover rate of 7.1%. The National Mission on Electric Mobility was approved by the Indian government in 2011, and the National Electric Mobility Mission Plan (NEMMP) 2020 was announced in 2013.

By avoiding the dependence on imported petroleum goods, which would cost the nation valuable foreign currency, switching to electric vehicles can save fossil fuels worth roughly $100 billion annually. This will also cut city pollution by 80–90%. In order to immediately decarbonize the transportation industry, the government wants EV sales to account for 30% of private automobiles, 70% of commercial vehicles, and 80% of two- and three-wheelers by 2030. By 2030, India may reduce its use of crude oil by 156 million tonnes, or Rs 3.5 lakh crore, if electric vehicle sales reach 40% in the automobile and two-wheeler categories and close to 100% in the bus sector.

The development in the field of Electric vehicles is on the right path, now you have enormous options to choose from. According to the reports, an average number of Indian consumers would buy an EV by the end of 2022 whereas 67% of Indians are waiting for other options to come into the market with better features and affordable rates. Around 40% of fleet managers are waiting for their competitors to switch to EV production before them.

Well, the trend of EVs is now a never-ending one and with time, numerous four-wheeler Electric Cars have been introduced in the market for under 10 lakhs, let’s find out the best electric cars in India under 10 lakhs in the upcoming sections of this article.

Also Read: Tata Nano Electric Car: Modified Version

Get To Know About Top 6 Electric Cars In India Under 10 Lakhs

1) Maruti Suzuki WagonR EV:

In the list of top entry-level cars, WagonR has always stood at the top position. Nevertheless, the electric vehicle version of this model has taken things up by introducing a dedicated AC charging slot.  Maruti Suzuki has kept both the options of AC and DC charging open with the latter charging the battery up to 80% within an hour.

2) Renault KWID:

In India, Renault KWID EV became the most affordable EV in the market. The compact and sleek layout of the KWID EV is increasing its demand in India.

3) ORA R1:

GWM is a top car manufacturing company in China and is planning to launch its newly manufactured ORA R1 EV in India. It’s tagged as one of the cheapest or most affordable electric vehicles on the market. It consists of an artificial intelligence system and voice activation support.

4) Mahindra eKUV 100:

The concept of Mahindra eKUV has already been discussed in the year 2018 and soon it will turn out to be real. It will be counted in the list of top EVs that can be available at affordable rates. What makes this model more impressive is the updated motor with increased horsepower plus fast charging (taking approximately 55 minutes).

5) KIA Soul:

The feature of the KIA Soul matches a lot with the premium Hyundai Kona. Nevertheless, the boxy design of the car serves perfectly to SUV lovers and it makes sure that there’s an availability of a dedicated charging point at the perfect location.

6) Tata Tiago:

If you are looking for an electric vehicle with decent mileage at affordable rates, Tata Tiago EV is the best choice that you can make with faith.

Detailed Specifications: Electric Cars In India Under 10 Lakhs

Also Read: Electric Cars In India Under 5 Lakhs: Affordable EVs That You Must Buy

Conclusion

If you are shifting from a conventional car to an electric car, this is one of the best decisions of your life because you are indirectly giving a great contribution towards the environment. Although electric vehicles are a little costly, you guys need not worry because we have discussed the top 6 electric cars in India under 10 lakhs that you can purchase without extending your budget or compromising your other needs.