According to the post-earnings report, Netflix is ready to move its experimenting with its pricing model to bring some lower price plans for their subscribers in India. For their promotion, the company may also add some shows in local India language other than Hindi and English.
A Netflix is an application with streaming service that allows their customers to watch a variety of awarded winning TV shows, movies, and web-series on internet-connected devices, with Netflix you can also enjoy unlimited viewing of content.
Currently, Netflix is the most expensive video service in India, its subscription charges starting from Rs. 500 that is just double of its rivals in India.
Also Read: Lenovo To Manufacture 1 Million Smartphone Every Month In India
We may soon able to afford our own Netflix accounts in the lower price, According to source lower pricing tier will likely help Netflix go beyond the premium subscriber market to gain more market share in India’s nascent video streaming market, which is currently dominated by Star India’s Hotstar and Amazon Prime Video.
In earlier Netflix co-founder said that India is a very important key part of our company for international subscription growth and will huge chunk of its international subscriber base in the future.
Now, Netflix decides that they will reduce their subscription change in India, According to PWC firm consultancy and audit, India’s video streaming market is growing at a compound annual growth rate i.e. 22.6%. The Netflix CEO told in an interview is that there are over 300 million subscribers in India. We will take 1 million at a time and figure out how to expand the market day by day.
Comparison Of Netflix, Hotstar, Amazon Prime:
Current Netflix Plan In India:
- Basic Plan: Cost Rs500/Month (Includes only 1 Screen)
- Standard Plan: Cost Rs650/Month (Standard Plan Includes 2 Screen)
- Premium Plan: Cost Rs 800/ Month (Premium Plan Includes 3 Screen)
Current Hotstar Plan In India:
- Monthly Plan: Rs199 /Month
- Yearly Plan: Rs 999 /Year
Current Amazon Prime Plan In India:
- Monthly Plan: Rs129/Month
- Yearly Plan: Rs 999 /Year
