According to Google “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog for more about that:”

Core Update Effect According To Marie Haynes:

According to SEO expert Marie Haynes positive impact has been seen on some medical website “but that was week before the update ” , still update role out is in process.

Broad Core Algorithm Update September

Check Below Mentioned Tweet :

Also Read: Consolidating Website Data For Canonical URLs In New Google Webmaster

When It Is Rolling Out

According to  Danny Sullivan tweet on twitter “I expect it to begin in a few hours; these typically take a few days to fully roll out. Yes, we’ll post when the rollout begins. We don’t post when it ends because there’s typically other updates that are always happening, too. But after a few days, as said.

Check Below Mentioned Tweet:

Update Is For Specific Country:

• Update is released globally

Important Factors To Be Considered In This Update According To Google

• Content Quality : “originality of the content, if it is research content  is research done by the website, does your content provide any solution, can we conclude full information from the content, if content reference take by the other website is that website trustable, expertise of the author who is providing the content, is your content is free from factual errors.

If you do not explicitly indicate which URL is the canonical one, Google will select it for you, although you may consider that they all have the same importance, which could generate unwanted behaviour, as explained in the section why should I choose a URL canonical?

What is My canonical URL according to Google?

You can see which page Google considers canonical with the URL inspection tool. Keep in mind that, even if you specifically select a canonical page, Google can choose a different one from yours for several reasons, such as performance or content.

When And How Should You Use Canonical URLs?

You must resort to the canonization of URLs when you have several pages with the same content (or very similar) but you want to boost one over the others.

If you are working, for example, with a series of keywords, but it turns out that you have created content focused on those keywords on several pages and, in fact, have similar content, which page is the most relevant? How can Google know? I assure you it will not be by magic! And it is just there where your SEO Web positioning plan falls apart, because the pages hinder SEO among them, you lower your ranking, you lose traffic and you can be crossed out as a poor quality website.

So, do you have to delete the pages? Do not; its right there where you resort to canonization! Yes, try to have weight differences between each page; that they are not faithful and exact copies of one another since then it will be more complicated to avoid the penalty of content duplicated by Google.

Consolidating Your Website Traffic Example

Total Traffic Consolidation

In current version of webmaster some of the website traffic is attributed to alternate property and some to your canonical property, but in the updated version of webmaster all data can be consolidated to the canonical property, as shown in below image.

Single Page Example:

As we can see the difference in below image old webmaster hold separate attribute for canonical property and alternative property and new updated version every thing is consolidated at one place canonical property.

Mobile Website Example:

In Current webmaster whole mobile traffic attribute is consolidated to m. property, but in the updated version attribute traffic to you canonical property as shown in image below.

Why Are canonical URLs important?

It’s more important than you can imagine! To explain it in a simpler way, I will remind you that Google, in its arduous and extensive task of classifying millions and millions of websites every day, seeks to be able to find the most accurate results for each search, and that is why you and I care so much for keywords and other SEO techniques, to get the best positions in that classification.>

Now, when Google detects your Web and discovers that you have, to say something, about five different pages for the search of ‘sale of evening dresses’, do you think it will show the user those five pages of yours? Not that Google did not have more things to do! When much will show only two, if you’re in luck. And this is precisely why you must canonize your pages, so that when they are detected (two, ten or fifty) they all lead to a single main page, a canonical page that warns the searcher that the content is not copied or duplicated, but rather that it is the main page, the mother page.

How Canonical URLs affect SEO?

Making use of the canonical URL will make your website more likely to be visualized, be indexed in the correct way and achieve a better classification by the search engine, as you will be helping to locate the best content on your website and, in addition, you will be guaranteed a better user experience, something that will undoubtedly make you score points in your rankings.

Also Read: Facebook Blocks Third Party Ad Transparency & Monitoring Tools

When Can You Canonize Your URLs?

This is the million dollar question! Although at this point of the post you should already be able to give a clear answer, with all that I have been telling you about the canonical URL or canonical URL, in English, I answer in a summarized way.

If Your Content Is Very Similar Or Is An Exact Copy To Another

The canonical URLs appeared precisely to be able to solve the problem of similar or duplicate content, so this is the main reason to canonize URL.

Check the pages of your website and evaluate which ones have the same information or almost identical information so that the canonices and gather all the SEO potential in a single page.