Instead, we will be looking at how to actually campaign your first successful social media marketing campaign. Well, as a first timer, it certainly isn’t easy to pull it successfully, that too in a market that is over-saturated with competitors fighting to the throat to snatch away users from other businesses.

So, if you are looking to strategize your first social media marketing campaign, continue to read on as we list some simple and effective steps to follow:

Choosing The Right Platform:

Well, social media isn’t a single platform, rather there are multiple social media platforms available to businesses, each with its own distinctive appeal and niche. For instance, there’s the giant Facebook, which, can be termed as the battle platform for all sorts of businesses (who would like to miss out on a market with 2 billion active monthly users, right).

Similarly, there’s Twitter, LinkedIn, Instagram and other social media platforms which can be utilized to reach the target audience. Ideally, business should market on all (or most of the social media platform), however, since we are talking about the first campaign, it is best to find the most optimally suited platform that serves your business need.

Optimize Your Profiles:

This is one important component of any successful social media marketing campaign. You social media profile will introduce your business to the customers, thereby it is important to make it as appealing and interactive as possible.

Few considerations in this aspect include:

Make sure you use a real/relevant image on your profile page. Ideally, use your business logo as the display image. Avoid using irrelevant images like scenery, animals etc. which will simply degrade your business value.

Writing interactive and SEO friendly About US description is important. Make sure the content here contains all aspects of SEO friendliness and carries a sense of openness, give a clear indication about the type of posts/content you’ll be sharing.

Share Interesting Posts:

Ok, you got to stay relevant to your industry as much as possible, but you can surely share some unique and interesting posts with your followers. In fact, the most successful viral posts for social media are those that carry a sense of inherent fun and interactivity. Social media users generally don’t prefer boring and serious stuff. Thereby, try to incorporate elements of fun and engagement in every post.

Share Multiple Posts Per Day:

Until you really don’t overdo posting, it is beneficial to post multiple times a day. Different social media platforms have different ratings for the number of posts per day. For instance, for the Facebook business page, you need to restrict your posting to 2 to 3 per day, whereas, for twitter the more you tweet the more exposure you get.

WhatsApp Group Calling Features:

• You can make a group call with up to four people total
• Group calls are always end to end encrypted.
• This Feature is currently first rolled out on iPhones and then Android.
• Work under slow network conditions also

WhatsApp first supported video call feature in 2016 but that was restricted to only two participants only now people can enjoy video calling in a group of 4 people.

Process to Set-Up WhatsApp group call:

• ‘Add participant’ option present at the top right corner during the on-going-call
• Then select the contact that you want to add in the call
• Add the selected participant to that video call.

Still, if you are not able to make video or voice call in group (Update the latest version of WhatsApp app via Google Play Store and Apple App Store.)

“While comparing WhatsApp group video calling feature with other social media platform Facebook supports group video call upto 50 people,  Skype supports video call upto 25 People, Snapchat supports video call upto 16 people & Apple FaceTime supports upto 32 people.”

What Is The Benefit Of This Tool:

• This tool will help limit notifications
• Track on Dashboard how much time is spent on the platform
• Proper track of time management
• Notification for overshooting of time on the platform

“According to a source, there is a total of 5% drop in time spent on Facebook in the last quarter of 2017, so its a good initiative from Facebook and Instagram to give a little control to the user.”

The main disadvantage of this tool is that people will spend less time on these platforms and it will hit the overall advertisement revenue of Facebook and Instagram.

When This New Tool Will Be Live:

• Facebook is planning to launch this new tool in the coming week
• Instagram is also planning to launch this new tool in the coming week

According to Facebook and Instagram, they are also making other small changes like  See First, Hide, Unfollow, and Keyword Snooze to make user-experience better for their users.

Recent Instagram New Feature:

• Recently Instagram has added a small new feature by mentioning  “You’re All Caught Up”, telling people that they have no new notifications, hence saving their browse time.
• Instagram has also incorporated a feature pre-existing in Facebook where you can check if people are online or not on Instagram. 
• However, Instagram still retains the feature where users can choose to hide their online presence.

According to Instagram this “online chat status” will help the user to have more real-time conversations on Instagram. But it seems users are not very happy with this new update as by default their online presence will be broadcasted to their followers.