Instagram’s broad reach and excellent features have made it one of today’s top social media channels. The variety in the classification of posts, the classy design, and the easy-to-understand user interface of the app has contributed to bringing in a vast number of active users to the app.
Instagram marketing is something marketers should focus upon to develop an identity among the youth as Instagram is a comparatively young platform with young users. For you to frame an idea about the forum’s marketing potential, let us look into some mind-boggling numbers. About 200 million Instagram users visit at least one business account every day, and one-third of the most viewed Instagram stories are of business accounts. If you are a wise marketer planning to upgrade your small business, you certainly will not afford to miss on Instagram.
Every mind that dares to start a business puts in efforts to sustain and grow its brainchild, and according to a survey, 75.3% of companies based in the U.S will leverage Instagram as a marketing tool by the end of 2020. This is because nobody wants to miss the chance of increasing their brand awareness using a straightforward and attractive medium.
Also Read: Social Media Marketing Tips For Beginners
Why are you missing out on some beautiful features that a business account has to provide your business’s required acceleration? Turn your account to a business account and get features like access to a new range of detailed analytics to monitor the performance of your posts, the chance to promote your posts as advertisements with buttons where users could click and reach your account, option to add important links to your stories, etc. A business account will give you the relevant exposure and help you grow fast.
Hashtags have become so common that its usage has become common in the day to day language. Using proper hashtags is a potent weapon in the marketing game as it is a way to expand your reach rapidly. Instagram runs on some trends that dominate the platform for an interval; as a keen marketer for a small business, you need to be eagle-eyed to catch the prominent trends and make use of them to come into the limelight. You can leverage hashtags to build your community too.
There are some posts that the creator is confident about. If you feel like a particular post can fetch you great results, you can promote it on Instagram using the paid promotion feature. This will help your content reach the right audience using automated algorithms by Instagram. These ads work on a CPM structure that means you have to pay a bid amount for every 1000 views.
Instagram is flooded with business accounts
Business and profit cannot be separated as they are interconnected. Business is based on profits, and marketers are good at tracking patterns and graphs. Instagram has extremely detailed features to analyze the performance of your posts. Successful small businesses keep a regular check on the post-performance data and statistics and derive meaningful results. This helps in structuring the upcoming posts according to what works and what does not work.
Also Read: Content Marketing And YouTube Marketing For Beginners
From all the facts and figures relating to Instagram’s popularity and efficiency, the one common finding is that small businesses should immediately strategize their Instagram presence and follow the required steps to ace their game.
It is a platform with all the benefits and options for marketers to accelerate the profit and visibility of small businesses using the right techniques
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